DAW ANALYTICS   

Delivering actionable insights, strategic guidance, and statistical expertise to empower businesses to make informed decisions.

Services:

Customer Analytics

  • Customer Segmentation and Profiling

  • Customer Life Time Value

  • Predictive Modeling

  • Behavioral Analytics

  • Retention / Churn Analytics

  • Geospatial Analytics

Statistical Guidance

  • Sample Size / Power Calculations

  • Multivariate Analysis

  • Time Series Analysis

  • Survival Analysis

  • Experimental Design

Data Enrichment

  • Third Party Demographic Appends

  • Spatial / Proximity Data

  • Data Cleansing and Standardization

  • Behavioral Classifications

Campaign Planning and Optimization

  • Budget Allocation Optimization

  • Test Design

  • Omni-Channel Attribution

  • Marketing Mix Modeling (MMM)

  • Conversion Funnel Analytics

  • Optimal Prospect Criterion